Amazon Seller Central
Amazon's seller dashboard for marketplace sellers. Requires LLC + EIN + US bank routing for Professional Seller account.
Definition
Amazon Seller Central is the dashboard where Amazon sellers manage products, inventory, pricing, and payouts. Professional Seller account costs $39.99/month USD plus per-sale fees. Requires US LLC name + EIN + US bank routing for non-US sellers.
Context
Most non-resident Delaware LLC founders selling on Amazon US use Payoneer for payout routing (integrated). Wise Business is the standard alternative.
Example
A Bangladeshi FBA seller's Delaware LLC registers Amazon Seller Central using LLC name + EIN. Payoneer linked for payouts. Sales tax handled by Amazon in marketplace-facilitator US states.
Common pitfalls
- LLC name on Seller Central must match Certificate of Formation exactly.
- Amazon account suspension risk: KYC mismatches, policy violations, late shipments.
- Brand Registry requires federal trademark registration.